Branding for easystreet
easystreet is a young company from Munich which provides lodging services and temporary living offers. It combines three living concepts under one roof: top-equipped aparthotels for business travelers and tourists, fully furnished loft apartments for weekly or monthly rentals, as well as co-living rooms for students, academics and young professionals.
During my time at like a captain I was fortunate to accompany this client through a holistic design process, from sharpening the corporate identity and design till implementing those in the digital experience.
The slogan living on easystreet is not only part of the company’s name but is also a promise, which you can experience in every aspect of customer’s journey. The design is simple, intuitive, and confident, giving room for discovery. It provides a beautiful, swift, and seamless booking experience that’s optimal for mobile and connects the user with the easy-street community.