MIG Fonds

MIG Fonds are one of the leading German venture capital investors. They provide financial strength to young European companies to establish growth in the high-tech and life science sectors. Together with their investors they not only invest in dynamic industrial change – they contribute to shaping the future. Having a clear goal of substantial increases in value on the one hand and a dedicated commitment to a sustainable responsibility for future generations on the other.

Thus the claim creating value from visions (German: aus Visionen Werte schaffen) is a multi-sided mission: increasing the corporate value of young start-ups, the yields of investments, but also creating sustainable values for our future.

The visual challenge has been to transport and translate the claim in all relevant media. Besides the tasks concerning financial and corporate communication, inter alia, conception, consulting and design of various media – like annual reports, fundraising and product campaigns, holistic exit communication (when it comes to a company’s sale or an IPO) as well as digital communication – there was also one specific challenge in particular: the creation of a holistic imagery for the current 30 portfolio companies. With products as diverse as the industries themselves, many of them not even launched on the market yet.

Disciplines:
Finance Communication,
Corporate Communication,
Creative Direction

Client:
mig-fonds.de

Agency:
like-a-captain.com