Branding for nebumind
nebumind is a client form the industry 4.0 sector that offers manufacturers a software for collecting and visualizing manufacturing data. This enables their clients from industries like automotive, aviation, medical engineering and space to reduce production scrap and continuously improve their manufacturing processes.
Until now, product quality and process stability have had to be analyzed manually using experience and intuition. With nebumind’s digital tools, developed for different steps of various supply chains, factories can perform such analyses systematically and online for any machine, manufacturing process or production industry. The concept of nebumind’s digital product twins brings transparency to product quality and process stability.
At like a captain I was guiding this client through every step of the design process, focusing on the companies USP – making production data visible. Therefore the design language is pure, clear and transparent, enabling the user to focus on the content and transporting the mindset of a data driven company – both online and offline.
The interactive keyvisual is a data visualization itself realized with processing and is a core element of the whole visual communication.
The logotype is based on the shape of n, allowing the letters to transport the “mirror” idea of a digital twin in a discreet way.